Sunday, 12 June 2011

A Sweet Smelling Secret

So, despite the fact that I was in London and did pop in to Oxford Circus Topshop I completely forgot to check out their newest fashion collaboration. The difference this time is that it's not clothes that have been produced but a pop-up florist (also at Topshop New York).

Topshop have teamed up with design duo Meadham Kirchoff who have curated displays of buyable floral arrangements. The florists is also the entrance to a hidden section of the flagship store, hosting jewellery and womens wear by London and New York designers including Pamela Love, Nasir Mazhar, Ann-Sofie Back and Meadham Kirchoff themselves, as well as re-issued pieces from the Topshop Unique archive.

Ed Meadham and Ben Kirchoff worked with Nikki Tibbles of Notting Hill's Wild At Heart for the launch of their first flower stall, which included trawling New Covent Garden's flower market for peonies, azaleas, poppies and sweetpeas.
The East End design duo told Vogue a little about their inspiration and reasons behind the collab:

"The idea is that if you’ve only got a few pounds to spend, you can still go home with a flower or a plant...It’s going to be very teenage-bedroom-y...No two bunches will be the same...We’ve been to car-trunk sales and vintage markets to source pots, and painted them in the studio. We’re wrapping them up with hair accessories and things for baby showers. It’s going to be very us"

As for the flower shop itself - it's a riot of colour filled with recognisable (even to non-green fingered folk like myself) plant life sold in coloured glass jars and paint splattered terracotta pots with prices from £5 upwards (though it appears a fiver only gets you a glass jar with a handful of carnation heads!)...
Will other stores follow suit with similar fashion inspiration pop-ups? One things for sure, we'll be seeing more flowers from MK if they get their way...

One day, if we ever open a store of our own, we’d love to sell plants and flowers. On the Topshop stand, we’re hoping to show what we mean: that flowers are something everyone should be able to take away to make their life a little more colorful and enjoyable

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